By Lou Washington

Recently I received a message from LinkedIn about the image I use for my profile picture within the LinkedIn application. They told me they had removed the image because it violated their standards for personal images.

Ouch! No one has ever accused me of being a shimmering paragon of human beauty, but I never dreamt I was actually violating standards. I’m glad I didn’t know this in high school, I would have never developed any self-confidence. I would have dutifully worn my paper bag to assure people didn’t have to experience the pain of looking at me.

Actually until then, I had used a cartoon drawn by my friend Tom Hortel. Tom is a super creative fellow who runs an innovation company, called Zenovate, They serve business people looking for someone with a real imagination. I was very fond of my avatar image and it was with great regret that I submitted to the demands of Linked In and replaced it with a regular photograph.

This was just a few days before Linked In announced their new iPad app. If you have an iPad, you know there are two kinds of apps available. First are those written to exploit the iPad and take advantage of the many wonderful features that make it such a useful tool. The second type is apps written for the iPhone or iPod Touch then ported to conform to the minimal compatibility requirements of the Pad.

Apps written for iPhone that also run on iPad are typically not as striking visually. Blowing up the standard size iPhone image with the “x2” button usually results in a fuzzy, grainy image. Forget about rotating the image to landscape orientation, the screen will stubbornly remain in portrait mode.

You can understand why I was a bit skeptical when I read that they were finally going to finally have an iPad only version of their app. Since these guys don’t like cartoons, I figured they probably were not going to please me with their revamped interface.

Before I go further with this, let me say, I’m a huge Linked In fan. It was really my first use of social media. I could see the utility of Linked In almost immediately. I’m not talking about the self promotion aspect of the product in a job seeking context, although I understand why that is important.

I like the idea of being able to talk to people knowledgeable in almost any given area or discipline by simply running a search or looking for a group. For someone involved in market analysis or industry trends, (like me) this is an invaluable tool.

Of all the social tools available, Linked In is the one I would be least likely to give up if I had to make a choice.

I’m happy to find that Linked In got it right. The new iPad app is a vast improvement. I might even say that I like it better than the desk top version.

The Updates page is fantastic. It is served up in a beautiful framed eMagazine type format with sections listing real-time updated data such as markets and weather. Personal events are maintained and displayed in a “day at a time”calendar like format that allows the user to scroll forward and back to see past and future events.

News of interest is also displayed via attractive graphics and headlines.  The other stuff, whose viewed your profile, co-worker activities and connection updates are all listed with those now required photos. So maybe a cartoon wasn’t such a great idea after all?

Navigation is now horizontal, using swiping page turns instead of scrolling up and down.

Moving over to the profile page, your profile is presented initially in a clean resume type format. Swiping to the next page reveals your connections, recent viewers, people you may know and your own update activity.This is navigated via up and down scrolling.

The inbox section is set up very much like an Outlook mailbox.. The highlighted piece is displayed on the right side of the screen, the assorted messages are listed in date order on the left. Again, picture images are included with each message.

Throughout the app, the ribbon like tool bar extends across the top of the screen. You can easily jump back and forth between the primary functions by simply touching the IN logo on upper left side of the screen.

If you are an iPad user and you haven’t made the jump to the new version I think you will be pleasantly surprised. If you have an iPad and haven’t added the Linked In app, you are missing out. Take the plunge, I think you will be pleased.

Good job Linked In!!