By Lou Washington

Today is the big day; the day that has been anticipated for months. Today is the day the iPad 3 finally hits the market. If you believe the various news outlets, people are in one of two camps on this. First is the panting, drooling, tail wagging group who is speechless with excitement. Or, second, you are in the wake me when it’s over group.

In reality, most people are somewhere in between.  I certainly am.

The 3rd iteration of the iPad is exciting. A greatly improved camera and an upgraded display will make for an improved product. But, I’m not ready to turn in my iPad 2. I have not actually seen the new improved display or used the upgraded camera, but, I just don’t see those features driving me to abandon the 2 just yet.

The iPad is revolutionary. It has changed lives. But, why is this true. What is there about this device that causes so much hoopla?  As a dedicated user, I’ll try to answer that.

First off, what makes any device a better alternative than not having the device?

1)      It must deliver a decided advantage to the user

2)      It must be convenient

3)      It must allow the user to do more by doing less

4)      It must be consistent

Okay, so the iPad bats 1000 on these four categories. But, the thing that makes it transcend the merely great and cross over into the territory of world-changing is the fact that it does all four of these things on multiple levels. It touches and benefits so many processes within our daily lives.

Here’s what I mean.

Let’s take the going to a presentation meeting experience.   In the pre iPad world you would go to the meeting with a pad and pen. Throughout the meeting you would jot down little notes and quotes that might be useful in the future. Finally, you go back to your office, lose your notes and that’s the end of things.

With the iPad you sit down at the meeting. You open a notes app and as the speaker talks you enter your notes into a named retrievable document. Perhaps the power-point presentation has some interesting graphics; you shoot a picture of the screen to capture the graphics. Perhaps, the presenter has a special verbal presentation that sums up his message. You can click on your recorder and capture the guy making the key points.

When you are done, you have an illustrated, multimedia presentation of the entire meeting. You can send it to others via email, you can store it, you can let it rest and review it later. That’s very powerful for people who attend trade shows or must sit through multiple meeting over the course of a day.

If someone would have built a little box that did all of that in 1995, and called it the Meeting Pro, that person would have appeared on the cover of Fortune Magazine by the end of the year.

So, how much greater is a device that also stores your music, facilitates access to the always open music store, movie store and book store and gives you access to these things anywhere you go?

How much greater is a device that replaces your telephone and email with VOIP and video phone functionality?

What would the worth be of a device that allowed you to carry around not only pictures of your family, but also all the pictures you’ve ever taken in your lifetime?

How about a device that does all of the above and also helps you tune your guitar and then record the latest song you’ve written playing your guitar?

Not musical, no problem, what about photo-shopping your pictures? Image editing software abounds for the iPad.

May be you want to try out a new route to your Aunt Zelda’s house. Fire up your iPad GPS system and you’re there in no time.

When you buy one of these things you have no idea how much it will impact your life. The more you use it, the more ways you find to use it.

So, pardon me if I’m not all over the iPad 3 just yet.  I’m still just blown away by my iPad 2.